Hansgrohe Cookies & Similar Technologies Policy

This Cookies & Similar Technologies Policy (“CST Policy”) describes the different types of cookies and similar technologies that are used on www.hansgrohe.com (“Site”) of Hansgrohe SE. We may change this CST Policy at any time. Please take a look at the “LAST REVISED” legend at the top of this page to see when this CST Policy was last revised. Any changes in this CST Policy will become effective when we make the revised CST Policy available on or through the Site.

If you have any questions, please contact us by email at privacy@hansgrohe.com.

1. What are cookies and similar technologies?

Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. Cookies help us learn which areas of the Site are useful and which areas need improvement. For this purpose, we also use technologies similar to cookies, such as Flash Local Shared Objects (also known as Flash cookies) or pixel tags.

You can choose whether to accept the use of cookies and similar technologies in general by changing the settings on your browser, or by changing specific settings for the Site (as set out in Section 3 of this CST Policy). However, if you disable cookies and similar technologies, your experience on the Site may be diminished and some features may not work as intended.

2. What cookies and similar technologies do we use?

Below we list the different types of cookies and similar technologies that are used on the Site. To the extent any personal information is collected through cookies, our Privacy Policy applies and complements this CST Policy.

Essential Cookies. Essential cookies enable you to navigate the Site and to use its services and features. Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features.

Analytics Cookies. Analytics cookies collect information about your use of the Site and enables us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person. We use the information to analyze Site traffic, but we do not examine this information for individually identifying information.

Advertising Cookies. Advertising cookies are set to display targeted promotions or advertisements based upon your interests on the Site or to manage our advertising. These cookies collect information about your activities on this Site and other sites to provide you with targeted advertising. Social Media Cookies.  Social media cookies collect information about social media usage.

Google Analytics. Google Analytics service is provided by Google, Inc. ("Google"). We use Google Analytics to collect anonymized statistics in order to improve the Site. You can learn about Google’s practices by going to Google Analytics and privacy, and opt out of them by downloading the Google Analytics Opt-out Browser Add-on. We have taken the following measures to protect the data collected through Google Analytics:

• We have concluded a data processing agreement with Google about how Google may process the data collected through Google Analytics;
• We have configured Google Analytics settings to mask the last octet of user IP addresses;
• We have configured Google Analytics to not share data with third parties; and
• We do not use other Google services in conjunction with Google Analytics.

Pixel tags. Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Site, measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates.

• Facebook: Information on user behaviour is collected to optimise the advertising message. You can find more information by clicking on the following links:
  Facebook, Lookalike Audiences
  Facebook, Custom Audiences Terms
• Pinterest: Information about user behavior is collected in order to optimize advertisements. For more information, please visit the following links:
  Pinterest, Personalized Ads
  Pinterest, Privacy Policy
• Google Ads: We use advertising platforms such as Google to analyse user behaviour. This enables us to display ads that have been tailored to our users’ personal needs. More information can be found here:
  Targeted ads
  Advertising policies

Further third party cookies.

Surveymonkey: When participating in the survey on the website, it comes to the use of cookies by SurveyMonkey. Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Youtube: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

NewRelic: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Yellowmap: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Live chat: These cookies enable use of our live chat function. Detailed information on the cookies used here can be found on the following website or from the service provider directly upon request.

Google reCAPTCHA: This website uses the “reCAPTCHA” service by Google Inc. (“Google”) so that it can differentiate between cases when the forms provided on this website are completed by a natural person or misused by automated machine processing. This involves sending the IP address and possibly other data required by Google for reCAPTCHA to Google. Deviating data privacy provisions set out by Google apply here. By using the website, you consent to these data privacy regulations by implication. Please do not use the website if you object to these data privacy regulations.

Hotjar: We use Hotjar to better understand our users’ needs and to optimise the service on this website. Hotjar technology gives us a better understanding of the user experience (e.g. how much time users spend on which pages, which links they click on, what they like and what they don’t like). This helps us to adapt our service to the feedback from our users. Hotjar uses cookies and other technologies to gather information on our users’ behaviour and devices (especially the device’s IP address (recorded and stored anonymously), screen size, device type (unique device identifiers), information on the browser used, location (country only) and preferred language used to display our website). Hotjar stores this information in a pseudonymous profile. The information is used neither by Hotjar nor by us to identify individual users, nor is it matched with other data on individual users. You can find further information in Hotjar’s Privacy Policy here. You can opt-out of Hotjar storing your user profile and information on your visit to our website and to Hotjar’s use of tracking cookies on other websites by clicking on this opt-out link.

Browser or Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Site you are using. We use this information to ensure that the Site functions properly.

Physical Location. We collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We use your device’s physical location to provide you with personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you can allow or deny such uses and sharing of your device’s location, but if you do, we and our marketing partners may not be able to provide you with the applicable personalized services and content.

Device Fingerprinting. In order to be able to offer you content that we believe may interest you based on your activity on the Site, and for fraud prevention and authentication purposes, we may also use other technologies that are similar to cookies. For example, we may gather device attributes and combine information collected by most browsers or automatically through your device to create a unique ID that identifies your browser or device to us with reasonable certainty. In this context we may collect, use, and combine the following information:

• Number of visits
• Last visit
• First visit
• External IP address
• Internal IP address
• Screen resolution
• Geolocation (latitude/longitude based on IP address)
• Device performance benchmark
• Device bandwidth benchmark
• Device user-agent (browser type, version)
• Device capabilities (Modernizer string for browser capabilities)
• Device operating system
• Device plugins installed
• Browser language
• Flash enabled or disabled
• Device time on file
• Keywords used if coming from search engine
• Pages visited
• Length of visit
• Referral page
• Mouse cursor position
• Mouse clicks
• Page scroll position

3. How do i manage cookies and similar technologies?

You can change your settings for cookies and similar technologies or withdraw your consent here: